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Carousell2019–2020Lead Product Designer

Listing Quotas: Evolving Carousell's business model to quota-based freemium

Helping sellers understand their allowance, choose active listings, and move to a paid plan when they need more.

Carousell Listing Quotas workspace enlarged to meet the bottom and right cover edges, with space only at the top and left.
7%Revenue increase since launch
5% → 14%Sellers sharing 95% of impressions
30Free active listings per seller
MONETIZATIONMARKETPLACE0 TO 1